Founded in 1983, Hadian Group operates multiple physical subsidiaries including Ningbo Hadian Electric Co., Ltd., Hadian Group Ningbo Washing Machine Co., Ltd., Jiangsu Hadian Electric Co., Ltd., Jiangsu Haofeng Electric Co., Ltd. and Jiangsu Sevenstar Intelligent Electric Co., Ltd., specializing in the production and sales of refrigerators, freezers, washing machines, air conditioners, water dispensers and other home appliances.
As an important player in China’s home appliance manufacturing industry, Hadian Group adheres to its development philosophy: “Expand market via brand, prioritize product quality; Delve deep into business, optimize customer service”. Guided by the corporate vision of “Building a top-tier brand and taking an industry-leading position”, the group innovates services and develops new premium products. Over the years, Hadian has continuously invested heavily in advanced production lines and testing equipment. It translates cutting-edge home appliance theories into practical applied technologies, securing a leading technical edge for its products in terms of technology, environmental protection, energy efficiency and stylish design.
Starting with provincial-level sales offices established in 2006, Hadian has vigorously built a nationwide sales network for its refrigerators and washing machines, and gradually set up a branch company system across the country. It has carried out nationwide bulk cooperation with hypermarket chains such as Carrefour, settled in major domestic home appliance retail chains including Gome and Suning, and developed new e-commerce sales channels. The group collaborates with self-operated and open online platforms like Tmall and Gome Online, which have become another key growth driver for the Hadian brand.
The company was among the first to obtain three major international system certifications: ISO9001:2000, ISO14001:2004 and OHSAS18001:1999. Its products have passed national and international certifications including CCC, UL, CE, GS and TUV. Thanks to premium product quality, comprehensive after-sales service and outstanding cost performance, Hadian refrigerators are well-received across China and widely recognized in markets including the United States, France, the United Kingdom, Germany and Belgium.
For domestic sales, Hadian leverages its two self-owned brands — Hadian and Sevenstar — to build an integrated offline and online sales network covering the whole country. Its foreign trade business maintains an annual growth rate of over 20%. The group operates overseas markets via both OEM manufacturing and self-owned brand sales, having entered 190 countries worldwide within just 12 years.
Through years of hard work by all Hadian staff, the group has accumulated substantial capital, rich technical reserves and a modern management system, emerging as a regional leader in the refrigerator manufacturing sector. Upholding its fine traditions and forward-thinking concepts, Hadian will keep delivering high-quality, stylish and timeless home appliances together with worry-free service to Chinese families.
